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NAW sales vehicle with frech-Hoch bodyMigros, 1989The mobile shopThe idea of the Migros sales vehicle began in 1925 with a Model T Ford and ended on 30.11.2007 with the final round made by this vehicle in Valais. Whereas in the early years the mobile shops only offered six cut-price items, customers in the last Migros sales vehicle could take their pick from 1’100 different products. The reason for terminating this service was thus more related to the high operating costs and the growing hygiene requirements than consumer dissatisfaction with the choice available. Before the legendary Swiss truck makers Saurer (Arbon) and FBW (Wetzikon) were absorbed entirely into Mercedes, from 1982 until 2000 they produced vehicles under the name NAW (Nutzfahrzeuggesellschaft Arbon & Wetzikon). The last Migros sales vehicle thus also represents the last generation of Swiss trucks.
  • Road Transport

  • NAW sales vehicle with frech-Hoch body
    Migros, 1989
    The mobile shop
    The idea of the Migros ...

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  • NAW sales vehicle with frech-Hoch body
    Migros, 1989
    The mobile shop

    The idea of the Migros sales vehicle began in 1925 with a Model T Ford and ended on 30.11.2007 with the final round made by this vehicle in Valais. Whereas in the early years the mobile shops only offered six cut-price items, customers in the last Migros sales vehicle could take their pick from 1’100 different products. The reason for terminating this service was thus more related to the high operating costs and the growing hygiene requirements than consumer dissatisfaction with the choice available. Before the legendary Swiss truck makers Saurer (Arbon) and FBW (Wetzikon) were absorbed entirely into Mercedes, from 1982 until 2000 they produced vehicles under the name NAW (Nutzfahrzeuggesellschaft Arbon & Wetzikon). The last Migros sales vehicle thus also represents the last generation of Swiss trucks.
  • Inventory No.VHS-9502
  • Original/modelOriginal-Fahrzeug
  • Object typeObject (three-dimensional)
  • Manufacturer/operatorNAW Nutzfahrzeuggesellschaft Arbon und Wetzikon AG (1982 - 2000), Manufacturer, sign.
    FHS Frech-Hoch AG (1899), Coachbuilder, sign.
    Genossenschaft Migros Wallis (1955), Operator or user, sign.
    FELA Management AG (FELA Planungs AG) (1977), Manufacturer, archivalisch belegt
  • GeographyProduction location: Sissach BL, Arbon, Wetzikon
    Usage location: Wallis
  • Dating1989
  • Object weightLeergewicht 12000 kg
    L x B x H 995 x 230 x 360 cm
    Gewicht 16000 kg
  • Number of crew1
  • Number of passengers1
  • Type of propulsionInternal combustion piston engine (diesel)
  • Capacity (l)11.961
  • Power (kW)220